Our Blog

In this blog, we’re diving deeper into Herdl’s Project Management tools. We’re focusing on how CRM-inspired ClickUp helps us as…

In this blog, we’re talking about Missive, a fantastic emailing platform that’s perfect for not just for an SEO agency…

But, whether you’re feeling an overwhelming sense of happiness from delivering an outstanding product, or just plain old relief from…

The lynchpin of successful project management within an SEO agency lies in communication. Whether you’re communicating externally with clients and…

When managing any project, be it web design or something completely different, the project is usually broken down into many…

Where it all Began Kanban hasn’t always been the software and digital-focused tool that’s often used by SEO agencies today. The roots…

In April 2021, the six-year truce between Microsoft and Google ended. In 2015, the two tech giants entered a pact…

We’re pleased to announce that we have qualified for the early release of the new Google Partners badge! While the…

Released in 2002, Minority Report was a sci-fi blockbuster well ahead of the curve. While many tech enthusiasts may have…

Google has begun to rollout its Core Web Vitals and Page Experience signals update, which started on June 17th and…

Search results have been highly volatile over the last six weeks, with several Google updates shaking things up. Being aware…

Inbox zero is a drastic approach to email management – created by Merlin Mann, the methodology behind inbox zero is…

Project management methodologies work best in different scenarios – agile project management allows for iterative releases of a product or…

Google Analytics (GA) is the industry-leading web analytics tool. GA has changed the way we track, analyse and optimise websites…

Project Management is a delicate balancing act – whether you’re solely managing an internal project or it’s something that’s client-facing,…

Google has finished rolling out the product reviews update that they announced a few weeks ago. This update aims to…

Google has announced their annual webspam report for 2020. The report details the new advancements in artificial intelligence that have…

Google has announced that it is delaying its Page Experience Update from May 2021 to a gradual rollout that won’t…

The term, “zero-click search“, refers to when a user makes a search and finds the answer without needing to click…

Google continuously makes updates to its search engine algorithm. While most tweaks and changes occur behind the scenes, having only…

WordPress is the most widely used content management system (CMS) in the world. Launching in 2003 as a blogging platform,…

The recent pandemic has changed our thought process and ideas in the workplace forever. Work was once confined to a…

We’ve been a Google Partner Agency since 2014 and witnessed a number of changes over the last few years. To…

Google have made improvements to the Google My Business performance report. Previously the Insights report, the performance report now includes…

Towards the end of 2020, Google shared changes to how it would index website content called passage ranking. The update…

Our role as a PPC agency requires us to keep up to date with the latest changes in the PPC…

We’re really excited to announce that we’ve been accepted into the Green Web Foundation as a certified partner. This means we’re…

The global pandemic has affected marketing channels in many different ways. These changes have meant that marketing agencies should re-evaluate…

We’re looking ahead at Google’s upcoming page experience update and making sure all our web design and SEO clients are…

In January 2021, Google began rolling out a new design to their mobile search engine results pages (SERPs). The update…

Content is considered one of the most important elements of an SEO strategy. Google and other search engines have made…

Our SEO team are monitoring a new feature for search engine results pages (SERPs) that will allow users to view…

We’re really proud to have been included in the Awwwards’ annual awards nominees for Studio of the Year! To be…

Throughout the years at Herdl, we’ve experimented with several project management approaches, weighing up which style best fits our workflow;…

It may not feel long since the turn of the year but we’re already looking ahead at SEO trends for…

There has been growing concern regarding Apple’s iOS 14 update and how this will affect advertising. As a PPC agency,…

Microsoft launched an exciting new tool towards the end of 2020 called Microsoft Clarity. After first becoming available in 2018…

Across virtually all industries, 2020 has been dramatically different to any other year in recent history. From an SEO perspective,…

Google recently announced a core update affecting search engine results and SEO activities. Google routinely make minor changes to how…

We’re really pleased to announce that we’ve decided to offset the carbon footprint of all our staff and business travel…

In the UK, Black Friday has become the annual pre-Christmas online shopping spree. Although Black Friday is linked with Thanksgiving…

Digital Service Tax Earlier this week, marketers and agencies were notified of upcoming changes to the tax they or their…

What Is An SEO Audit? In it’s simplest form, an SEO audit is an assessment of your website that evaluates the potential…

A Call-To-Action, or a ‘CTA’ as they’re more commonly referred to, is part of a webpage or advertisement that prompts…

If you’re running ads or looking to introduce PPC into your online marketing strategy, then it’s highly likely you’ll have…

A New Search Feature As a leading SEO agency, we’re always intrigued by updates to Google search results, and the…

When we talk about the size of paid ad headlines, we often refer to the number of characters we have to…

For anyone who uses a Google smartphone, you’ll be well aware of the Discovery feed – but for those of…

We’ve all heard the saying ‘a picture paints a thousand words’ – but when it comes to running display ads across your PPC campaigns,…

As some of you may be aware, Google recently announced the introduction of a new ‘Google Guaranteed Certification‘ – a…

Google’s Switch to Mobile-First Indexing was first announced way back in 2016, with the deadline for completion set for September of this…

A New Confirmed Ranking Factor To Be Introduced in 2021 Google have recently confirmed that a brand-new ranking factor will…

Landing Page Tips As an award-winning PPC Agency, we understand the importance of properly optimised and well-performing PPC landing page.…

The SEO landscape is continuing to develop and is no longer as simple as aiming for the top ten organic listings in…

How To Measure Your SEO Performance The first step towards measuring how well your SEO is performing is to understand…

Monitoring your PPC Agency Think of your PPC agency as a remote worker for your company, in the sense that…

As some of you may know, we’ve recently welcomed a new addition to the Herdl team, and if you haven’t…

Search engine optimisation and digital marketing may be the last things on your mind during the global coronavirus pandemic, but…

Digital marketing is essential to maximise a business’ potential for growth, it should come as no surprise that more businesses…

For many companies, outsourcing is now an integral part of their digital marketing strategies. If you hire the right digital marketing…

The COVID-19 outbreak has resulted in disruption for people, businesses and organisations in the UK. At Herdl, we’re putting measures…

There’s no question that the Coronavirus Pandemic is resulting in increased fear amongst businesses and organisations of all shapes and…

Not so long ago, online marketing was seen as a novel way of marketing. Over the past few years, and…

Many people are wary of using PPC. You may have heard statements like “It’s a complete waste of time and…

SEO, when done right, will improve the visibility of a website, but other than this, what else does SEO potentially…

Not having much luck with your traditional marketing campaigns? Struggling to come to terms with how digital marketing works? Either…

Using pay per click (PPC) is or should be a highly profitable way for your business to generate leads and/…

You may already be doing SEO for your company’s website or perhaps you’re thinking about starting. Either way, the question…

Google is continuously making changes to its search engine algorithm and we saw many core updates being made throughout 2019.…

The reality is that if your business has a website in 2019, you need to be considering the impact of…

When it comes to SEO, everyone always has one eye on Google’s latest updates and changes to its algorithm. Not…

Link building has long been one of the central tenets of any good set of SEO best practices – and…

We all know about the more widespread aspects of SEO – like backlinks and keywords – but business citations have…

The Top Paid Advertising Trends You Can Expect To See In 2020 Few industries evolve as rapidly as paid advertising.…

Google Duplex is an exciting AI project from Google that has attracted interest from both businesses and consumers. We have…

What You Need To Know About The September Google Core Update Now that it’s operational—it’s a good time to analyze…

Bounce rate is one of the most important metrics for any website—the term refers to the percentage of total visitors…

A Closer look at SEO friendly URLs When it comes to your website’s SEO practices, every component matters, a missed…

Local SEO is vital for many small and independent businesses—and the building block of any effective local SEO is understanding…

In this post, we’re going to look at one of the newest, and most important game-changing developments on the way…

What you may not be aware of are the many ways in which these review services – such as Google…

We’re here to explain two methods of paid advertising—Google’s search and display ads and give you some helpful tips on…

One decision that is often overlooked is that of which keyword match types you use. Broadly speaking this option lets you…

Why You May Need Help Writing Blog Posts It’s regarded as common knowledge these days that most businesses should have…

While optimising ad copy and headlines is a great first step, one of the most effective and impactful things you…

Google sits still for nobody – it’s in a constant state of evolution and reinvention. One of the most common…

Google Marketing Live is no doubt one of the most important events for digital marketers across the world. The recent…

What are rich snippets? Rich snippets are enhanced search results displayed by search engines, which include additional information about that…

After opening our second studio in Berlin 6 months ago, we’re pleased to announce that we have been nominated for…

We’re extremely excited to announce that we have been nominated for Designer of The Year in the studio category (Studio…