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OpenAI has rocked the digital landscape again with the release of their latest mode “GPT-4o”. This latest model promises faster…

Google’s recent announcement at their I/O event has sparked a lot of interest and debate within the digital marketing community.…

At the core of Leicester’s creative sector you’ll find Create Leicester, a quarterly event held at the LCB Depot representing…

As an SEO agency, we understand it’s crucial to step beyond the norm and craft content that resonates with uniqueness…

Google’s Gary Illyes recently suggested that links aren’t as critical as they used to be. However, if you dig deeper,…

Google has announced another delay in its plan to phase out third-party cookies in Chrome, now extending the deadline to…

The recent Google Site Reputation Abuse update started rolling out on 5th May and is being colloquially dubbed “Clappa Geddon”…

Predicting the launch of Google’s Search Generative Experience (SGE) is not an easy task because we’re not privy to Google’s…

The digital marketing landscape braces for a significant shake-up with Google’s latest algorithm update—dubbed the “Site Reputation Abuse Update”. This…

Reddit’s sudden surge in SEO visibility has left many in the digital marketing world intrigued. A year ago, the site…

Medium has recently updated its content guidelines to explicitly ban the use of AI-generated content, regardless of whether it is…

Pay-per-click (PPC) is an essential digital marketing channel, but managing it can be quite tricky. So, what exactly is PPC…

Let’s face it: Content creation is a beast. We’ve all been there, staring at a blank page, waiting for inspiration…

Getting visitors to your website is just the start. The bigger challenge? Turning those visitors into paying customers. Most first-time…

Google Search, and therefore SEO, is headed towards a transformative period with Google’s announcement to integrate Artificial Intelligence (AI) into…

Google recently announced a significant update to its search ads, introducing an asset-based model that promises to change how PPC…

Google recently announced it was retiring the cache link from its search results. Once a staple for users wishing to…

Meta recently reported a significant uptick in its ad revenue, a testament to the platform’s enduring appeal to advertisers and…

Google just announced that it will update its advertising and analytics platforms and introduce enhanced conversions and consent mode changes…

Facebook has announced significant updates to its detailed targeting options. We anticipate these changes will have a significant impact on…

The practice of SEO is constantly evolving, often shaped by updates and clarifications from Google. The search team at Google…

Increasingly, content creation has become a necessity for businesses. It plays a pivotal role in search engine optimisation (SEO), helping…

As we approach the launch of Google Analytics 4 (GA4), it’s crucial to understand how to set up and navigate…

Brand archetypes are universal themes that help businesses create a deeper connection with their target audience. They serve as a…

Google is by far the dominant player in the search. However, recent data has shown that Microsoft’s Bing is steadily…

Google has recently launched the March 2023 core update – the first of its kind this year. Following a six-month…

We’re extremely proud to share that we’ve been rated one of the top SEO companies in the UK via Clutch.…

Is Microsoft’s New Bing Chatbot The Future of Search Engine Advertising? Microsoft recently presented a demo of its updated Bing…

The announcement from Google regarding AI-powered search through Bard, and Bing’s chat model integration, have certainly caused a stir in…

Being meticulous about links is crucial to an SEO campaign. Links are a critical ranking factor for major search engines…

As the world becomes increasingly digital, content creation has become a critical part of any marketing strategy. And while creating…

AI has the potential to seriously disrupt many digital services. We’re likely going to see a huge shift over the…

We’ve been experimenting with AI generated content for some time and wanted to share a few helpful tips based on…

Since the launch of ChatGPT, the topic of AI-generated content has exploded. There has been a lot of debate within…

As an SEO agency, staying up-to-date with the latest developments in analytics tools is crucial. Google Analytics 4 (GA4) is…

Importance of website content Good website content is essential because it helps effectively communicate your message to your audience and…

The sunsetting of Universal Analytics (UA) is looming, so it’s time to make that all-important upgrade to Google Analytics 4…

As we move into 2023, it’s essential for business owners and marketers to stay informed about the latest trends and…

In 2022, Google rolled out ten confirmed algorithm updates, including two “core updates” in May and September and two “helpful…

Google’s Knowledge Graph has undergone a number of significant changes since its initial release in 2012, making it one of…

Google has recently announced an update to its “helpful content system“, which aims to reduce low-quality content and make it…

As a digital marketing agency, we know that recognising your target audience is essential to the success of your PPC…

There’s no question that SEO and PPC are two of the most effective digital marketing channels available. But which one…

User experience can be defined as a person’s overall experience when using a product, system, or service. In the case…

Google has been rolling out a significant update to their spam filter. This update is designed to crack down on…

Understanding how search engines and searchers interact is critical to any organisation’s SEO efforts. After all, if you don’t know…

If you’re running a business, you know that having a website is no longer an option, it’s a necessity. However,…

If you noticed a sudden decrease in website visitors on September 21st, then it could have been related to a…

The key to getting better prospects through your website content is to make sure that it’s customer focused. Your content…

You probably already know what SEO is and you are probably already implementing some kind of SEO strategy. If you…

When you are head down in a site audit, you might forget about a website’s main purpose. It wasn’t created…

In the world of SEO, Google algorithm updates are a common occurrence. However, some changes have the potential to cause…

Are you considering designing a website for your business but wondering whether it’s worth investing in a professional web design…

As a web designer, you likely prioritise aesthetics when creating a website. However, it’s important to also consider search engine…

If you have chosen to invest in search engine optimisation then you already understand how it can help to grow…

Publishing new content on a regular basis, or updating old blog posts, can be beneficial for your website’s ranking in…

Pay-per-click (PPC) advertising has become a crucial part of any large company’s marketing strategy. By using PPC ads, businesses can…

If you have ever been involved in a digital marketing project that involves designers, developers and SEOs you will understand…

You have just embarked on your SEO journey. Now, it’s time to find the right SEO partner to get your…

A website cannot be successful without the right traffic. A steady flow of users is the lifeblood of any attempt…

The phrase “content is king” is often used repeatedly by SEO agencies to highlight the importance of content as part…

A recent change by Twitter has caused a stir in the SEO community. Specifically, Twitter have removed the “nofollow” attribute…

It’s integral for SEO agencies to keep up to date with the latest algorithm updates from Google. Very recently, the…

Research and planning is a critical stage in an SEO campaign. As SEO is a longer-term strategy, ensuring targeting is…

We’re really pleased to announce the launch of The Speakers Agency new website. We’ve been working closely with the The…

During April, we saw Google testing several updates to featured snippets. For those who aren’t familiar with featured snippets, these are a…

We’ve covered the likes of ClickUp and Missive in previous blogs and discussed how these help day-to-day project management in…

Universal Analytics is dead. Long live GA4. Well, not quite. However, Google have announced the sunsetting of their hugely popular…

When Google made their Search Quality Evaluator guidelines public in 2015, SEO agencies were immediately breaking down the information in…

Digital marketing is a fast-paced and multi-disciplinary space. While many people in their career develop certain strengths that help them…

Google Search Console (GSC) is one of the most important tools for an SEO agency. GSC is a completely free…

Many people will only associate search data with SEO or paid search. It’s true, search data is obviously crucial for…

The launch of the new Google Partner programme is due in less than one month and PPC agencies in the…

Google launched a product reviews update at the beginning of December 2021, which will impact how SEO agencies approach this…

Google have confirmed a local search update which rolled out between 30th November 2021 and 8th December 2021. This update…

We often receive emails from talented web design candidates, including those recently graduated, changing career path or highly experienced, asking…

Earlier this month, Google announced it would be rolling out image extensions to Desktop devices over the next few weeks,…

Last year, Herdl announced that as an SEO agency, we had become climate positive by joining forces with Ecologi. Ecologi measures…

Baitworks, a premium carp bait manufacturer based on the fringes of the Cotswolds, approached Herdl when they were looking to…

Structured data is an important aspect of technical SEO that helps to communicate information to search engines like Google. Recently,…

A few months ago we made a pretty bold claim, that WordPress would become the ultimate CMS for SEO. As…

The world of SEO has been rocked by large updates in the past. Panda, Penguin, Hummingbird, RankBrain…the list will continue…

As a PPC agency managing accounts for multiple clients, it’s important that we stay on top of any changes or…

Various Google properties are essential for SEO work. These tools include Google My Business, Google Search Console and Google Analytics. The…

Google has recently announced changes to how they display title tags in Search Engine Result Pages (SERPs). As an SEO…