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Anthropic is changing direction on third-party agent access for Claude. After tightening restrictions in April this year, the company has…

Meta is rolling out a new attribution model designed to make ad reporting more consistent across platforms like Meta Ads…

Google has announced a series of updates focused on bidding and budgeting, as well as campaign optimisation across Search, Shopping…

Google Marketing Live has always been part product showcase, part signal about where the company sees advertising heading. The 2026…

Google Marketing Live 2026 covered a lot of ground – search, YouTube, commerce, agentic AI. But running through almost everything…

On the 30th of April, Google announced that it’s expanding its existing AI Max into Shopping campaigns. The aim is…

Google Marketing Live (GML) for the EMEA region took place on the 21st of May 2026 and featured the latest…

When Google first rolled out AI Overviews, the reaction we observed across the SEO community was deep concern over declining…

In April, Google announced that it’s adding a new update to Demand Gen campaigns in Google Ads. They’ll be included…

In May, the social media network X announced that it’s launching a new advertising platform, which it has rebuilt from…

Google has announced that its annual event, Google Marketing Live, will take place on Thursday, the 21st of May 2026,…

For many years, topical authority has been an essential part of SEO. If your website covered a subject in depth…

In April 2026, Google confirmed that Dynamic Search Ads (DSA) will be phased out and replaced by AI Max for…

Meta is continuing to build out its Creator Marketplace by introducing new features designed to help brands find and partner…

Listicles have been a staple in SEO for years. They’re easy to scan, simple to structure and often perform well…

OpenAI is preparing to launch self-service advertising within ChatGPT in April, taking the platform from limited pilot campaigns to broader…

The term “AI slop” was named Word of the Year in 2025 by Merriam-Webster, and for good reason. Across blog…

On 12 March 2026, LinkedIn’s Hristo Danchev announced that the platform will be introducing a new AI-powered ranking and retrieval…

There’s no shortage of metrics to track in paid media. Click-through rate, cost per click, impressions, conversions, return on ad…

OpenAI is changing how shopping will now work inside ChatGPT. The company is shifting away from in-platform purchases and toward…

Meta has announced that it’ll start passing Europe’s Digital Services Taxes (DST) on to advertisers from July 2026, which includes…

Images play an important role in how people experience your website. They add context, bring products to life and help…

Google has updated its visual search feature, Circle to Search, to allow users to identify and explore multiple objects within…

Reddit has announced that it’s testing a new AI-powered shopping feature that could completely reshape how product discovery works on…

In a recent email to Google Ads administrators, Google announced an upcoming update to Demand Gen Lookalike segments. Google has…

In its Q4 2025 earnings call, Reddit revealed that 80 million people now use its on-platform search feature every week.…

Meta’s Threads surpassed X (formerly Twitter) in daily mobile users worldwide in January. Threads has seen a roughly 37.8% year-over-year…

Search behaviour is shifting as AI Overviews change how people look for information and make decisions. People aren’t browsing as…

OpenAI has confirmed it will begin testing advertising inside ChatGPT for users on its Free and Go plans in the…

Google has introduced the Universal Commerce Protocol (UCP), a new open standard designed to power agentic commerce. This next step…

Google wrapped up its December 2025 core update on 29th December after an 18-day rollout. If you’ve noticed your rankings…

Google’s AI Mode has been getting a lot of heat for ‘killing clicks’ by answering users’ questions directly, eliminating the…

If there’s one thing that humans, search engines, and AI platforms have in common, it’s that they all respond in…

Reddit has quickly become one of the most influential platforms in the search ecosystem. With over 110.4 million daily active…

Meta has quietly rolled out Andromeda, a new AI-driven ad delivery engine that changes how ads are matched to users…

New research reveals how shoppers are using Google’s AI Overviews across different shopping categories and phases of their buying journey.…

A new study by Nectiv has revealed that ChatGPT still depends on traditional search to find its answers. The data…

Google has rolled out a new “Sponsored results” label that groups ads together under a single heading. The change affects…

If you’ve ever wondered whether backlinks still make a difference in SEO, the answer is yes – backlinks are a…

OpenAI recently rolled out shopping features directly inside ChatGPT Search. Ask about “the best running shoes for flat feet” or…

A lot of businesses dismiss email marketing as outdated, pouring resources into other marketing activities while what’s potentially your most…

Your Instagram posts can now compete with websites in Google search results. From 10 July 2025, Instagram began allowing public…

In our 13+ years as a digital marketing agency, we’ve seen how customer purchases rarely happen in a single moment.…

You’ve invested effort and resources driving traffic to your website, but are those visitors converting? A lot of companies are…

Writing content has become one of the most common use cases for AI. Large language models (LLMs) are, by nature,…

This year’s Google I/O 2025 conference (coupled with key announcements from Google Marketing Live) delivered a clear message: Artificial Intelligence…

Title tags are an important (yet often overlooked) component of effective on-page SEO. They influence your search rankings for target…

Why Content Strategy Matters for SEO When a user types a query in Google, the search engine acts as a…

We previously provided information on internal link strategies back in 2018 – while our approach hasn’t changed dramatically since then,…

What is a Content Pyramid? A content pyramid is a strategic approach to structuring website content that creates a clear…

The AI Trend Right now, AI is clearly the hot trend – and no one wants to miss out. But…

Scaling a Google Ads account isn’t as simple as increasing budgets and hoping for the best. Google’s systems are sensitive…

We are pleased to share an incredible opportunity to support Leicester’s young adults through a local charity – Pedestrian’s transformative…

Almost every eCommerce brand runs Google Shopping ads – and if they aren’t they should be! Surprisingly, very few optimise…

Make the Biggest Difference as Early as Possible There’s a fundamental principle we apply at Herdl that transforms how eCommerce…

Often brands fall into a trap of overcomplicating their messaging. In doing so, these businesses create multiple problems for themselves…

Businesses often assume that customers see them the way they see themselves. We know from experience that’s rarely the case.…

Businesses sometimes struggle with this concept because they’ve never actually taken the time to look at what makes them different…

I’m following up on a previous article about AI in Google Ads with an example of where AI has got…

As a Google Ads agency, we’re in a unique position, having had access to many Google Ads accounts over many…

Over the last 12+ months, Google’s platform changes spotlight an important shift in digital advertising. The integration of AI and…

We’re proud to share another year where we’ve delivered fantastic results for our clients. Digital marketing is always changing and…

We’ve come across situations time and time again where a client has attempted to generate better marketing results independently without…

If you’re working in SEO in Leicester, PPC or any other digital marketing discipline, attending regular meet ups and events…

E-A-T (Expertise, Authoritativeness, and Trustworthiness) was introduced in 2014 as part of Google’s quality rater guidelines. The framework gained significant…

As long as we’ve offered SEO services, starting back in 2012, we’ve always began every relationship with a free SEO…

As a specialist PPC and SEO agency in Leicester, we have a strong connection with the educational institutions in our…

A new advertising option called Search Max might transform how businesses run their paid search campaigns in the near future.…

As an SEO agency, we rely heavily on several tools to get our job done effectively. However, many major SEO…

Most brands face challenges with Google Ads because they misunderstand their market position. There are some basic principles that can…

Conversion rate optimisation (CRO) is a key part of our role as a PPC agency. In order to deliver results…

Ambitious brands are always looking to achieve more from their paid media campaigns. It’s not uncommon for us to work…

Establishing a clear and concise strategy for any marketing campaign is crucial. Without one, activities become directionless and fragmented, and…

Understanding SEO targeting With SEO, we can’t rely on user data like demographics, interests or tracked behaviours like other marketing…

The trend of account consolidation in Google Ads refers to Google’s encouragement to move away from highly granular account structures.…

After the rolling out in the US several weeks ago, we’re beginning to see AI Overviews appearing in search results…

A US judge has ruled against Google in a recent anti trust case, potentially leading to huge changes in how…

More traffic often equates to success in SEO. But what happens when that traffic doesn’t translate to increased revenue? This…

Shopify feels to some like a new entrant compared to other platforms like WordPress. However, the Shopify platform has been…

Imagine you’re a hipster going to your favourite restaurant. You’ve checked their online menu and you’re excited to try the…

We couldn’t mark the passing of Google’s Universal Analytics without a short farewell from the Herdl team. Universal Analytics (GA3)…

As a PPC agency, we’re always keeping a close eye on updates that could impact our campaigns. Today, we’re excited…

Throughout last night and into this morning, Google Search has experienced a serious indexing issue affecting both large and small…

It might feel like you’ve got plenty of time between now and November, but with the year flying by, the…

The Google documentation leak is still a hot topic at Herdl. As you can imagine, for SEO agencies, this in…

The SEO community is clambering to get their collective head around an unprecedented leak of Google’s algorithm. Through this leak,…

Even in the age of AI, SEO still lacks the mythical “easy button.” Despite the advanced tools at our disposal,…

Google Marketing Live 2024, held yesterday evening, unveiled a suite of new features designed to elevate advertisers’ strategies and improve…

A few weeks ago, Ginny Mavin from Google Ads Liaison announced the introduction of key events and conversions in Google…

Keyword research is an integral part of both SEO and PPC planning. Choosing the right tool to aide keyword research…