Home
About
Success Stories
Services
- SEO
- PPC
- Web Design
Packages
Blog
Careers
Contact

Marketing Package

Brand Marketing

Maximise Reach

Marketing Solution

We’ve designed marketing packages at 3 different levels aimed at maximising the exposure of growing brands. These tailored packages combine powerful digital marketing and communications channels to deliver a complete brand marketing solution.

Success Stories

Package Details

Brand Marketing

Level 1

Our starter Brand Marketing package is perfect for startups or smaller businesses looking to grow quickly

See What's Included

Level 1

Our packages combine the most effective digital marketing and communications services to deliver a complete solution. The tasks we’ll deliver are broken down into three phases which are all carried out as part of your campaign. Full details of our Level 1 Brand Marketing Package can be found below:

Phase 1
Phase 2
Phase 3

The first phase of our marketing campaign will comprise of research and planning.

Keyphrase Research
Competitor Analysis
Website Analysis
SEO & PPC Planning

After completing research and planning tasks, we will begin the setup phase.

100x Local Directory Submissions
Setup and Optimise Google My Business Listing
Setup and Optimise Bing Places Listing
Google Search Console Setup and Ongoing Optimisation
Bing Webmaster Tools Setup and Ongoing Optimisation
On-site SEO Optimisation
Technical SEO Optimisation
Setup & Optimise up to 4x SEO Landing Pages
Setup up to 10x Google Ads Search Campaigns
Google Analytics Goals Setup
Google Ads Conversion Tracking Setup
Setup & Optimise up to 8x PPC Landing Pages
Reviews Service (Google and Bing Review Stars)
Marketing Automation Setup (1 Workflows)
Design & Build HTML Email Template

Following the initial launch, the third phase of our marketing process moves into the ongoing growth and management.

SEO Link Building (Guaranteed 1x Links Per Month)
Content Marketing (Guaranteed 1x Articles Per Month)
Monthly SEO Maintenance & Optimisation (Up to 4x Landing or Support Pages)
Monthly Google Ads PPC Management (Up to £1,000 Ad Budget)
Marketing Automation (Up to 2,500 contacts incl.)
Monthly Email Campaign (Up to 2,500 contacts incl.)
1x Press Release Per Quarter
Quarterly Planning Review
Account Management
Bespoke Digital Reporting Dashboard
Monthly Progress Report & Insights

If you need any further information or have questions relating to any of our packages, please get in touch.

Level 2

This package is designed for medium sized brands looking to accelerate growth or higher competition campaigns

See What's Included

Level 2

Phase 1
Phase 2
Phase 3

The first phase of our marketing campaign will comprise of research and planning.

Keyphrase Research
Competitor Analysis
Website Analysis
SEO & PPC Planning
Initial Consultation

After completing research and planning tasks, we will begin the setup phase.

100x Directory Submissions
Setup and Optimise Google My Business Listing
Setup and Optimise Bing Places Listing
Google Search Console Setup and Ongoing Optimisation
Bing Webmaster Tools Setup and Ongoing Optimisation
On-site SEO Optimisation
Technical SEO Optimisation
Setup & Optimise up to 8x SEO Landing Pages
Google Analytics Goals Setup
Setup up to a total of 20x PPC Ad Campaigns, split across:
- Google Ads Search, Display or Remarketing Campaigns
- Microsoft Advertising Search, Audience or Remarketing Campaigns
Tracking Code Setup (Google Ads or Microsoft Advertising)
Conversion Rate Optimisation Setup
Setup & Optimise up to 15x PPC Landing Pages
Conversion Rate Optimisation Setup
Reviews Service (Google and Bing Review Stars)
Marketing Automation Setup (2 Workflows)
Design & Build HTML Email Template

Following the initial launch, the third phase of our marketing process moves into the ongoing growth and management.

Quarterly Planning Review & Meeting
SEO Link Building, Domaining and Outreach (Guaranteed 2x Links Per Month)
Content Marketing (Guaranteed 2x Articles Per Month)
Monthly SEO Maintenance & Optimisation (Up to 8x Landing or Support Pages)
Monthly PPC Advertising Management (Up to £3,000 Ad Budget)
Conversion Rate Optimisation (4x A/B tests Per Month)
Marketing Automation (Up to 2,500 contacts incl.)
Monthly Email Campaign (Up to 2,500 contacts incl.)
1x Press Release Per Quarter
Account Management
Bespoke Digital Reporting Dashboard
Monthly Progress Report & Insights

If you need any further information or have questions relating to any of our packages, please get in touch.

Level 3

Our Level 3 package is aimed at brands looking to fully expand their reach and maximise growth

See What's Included

Level 3

Phase 1
Phase 2
Phase 3

The first phase of our marketing campaign will comprise of research and planning.

Keyphrase Research
Competitor Analysis
Website Analysis
SEO & PPC Planning
Initial Consultation

After completing research and planning tasks, we will begin the setup phase.

100x Directory Submissions
Setup and Optimise Google My Business Listing
Setup and Optimise Bing Places Listing
Google Search Console Setup and Ongoing Optimisation
Bing Webmaster Tools Setup and Ongoing Optimisation
On-site SEO Optimisation
Technical SEO Optimisation
Setup & Optimise up to 12x SEO Landing Pages
Conversion Rate Optimisation Setup
Google Analytics Goals and/or Ecommerce Conversion Tracking Setup
Setup up to a total of 30x PPC Ad Campaigns, split across:
- Google Ads Search, Display, Remarketing or Shopping Campaigns
- Microsoft Advertising Search, Audience, Remarketing or Product Campaigns
- Social Ads (Facebook, Instagram LinkedIn) Display or Remarketing
Tracking Code Setup (Google Ads, Microsoft Advertising or Social Ad Platform)
Merchant Center Setup (if required)
Setup & Optimise up to 20x PPC Landing Pages
Reviews Service (Google and Bing Review Stars)
Marketing Automation Setup (3 Workflows)
Design & Build HTML Email Template

Following the initial launch, the third phase of our marketing process moves into the ongoing growth and management.

Quarterly Planning Review & Meeting
SEO Link Building, Domaining and Outreach (Guaranteed 4x Links Per Month)
Content Marketing (Guaranteed 4x Articles Per Month)
Monthly SEO Maintenance & Optimisation (Up to 12x Landing or Support Pages)
1x Press Release Per Quarter
Monthly PPC Advertising Management (Up to £10,000 Ad Budget)
Conversion Rate Optimisation (4x A/B Experiment Per Month)
Marketing Automation (Up to 2,500 contacts incl.)
Monthly Email Campaign (Up to 2,500 contacts incl.)
1x Press Release Per Quarter
Quarterly Planning Review & Meeting
Account Management
Bespoke Digital Reporting Dashboard
Monthly Progress Report & Insights

If you need any further information or have questions relating to any of our packages, please get in touch.

If you're looking for an international campaign or require a bespoke solution, please get in touch

Marketing Solutions

Bespoke Requirements?

While our marketing packages fulfil most requirements, we understand that not all needs are the same. If you’re unsure which package is the right fit for your business or are looking for a bespoke solution then please get in touch today.

All Services

Join Our Newsletter

Join a community of marketers and founders getting real results from SEO, email, PPC, and web. Get the strategies behind some of the UK’s most recognisable brands — straight to your inbox.

"*" indicates required fields

Name

This field is for validation purposes and should be left unchanged.

Your Name*

Email*

Make the Leap.

Leicester

4 PASS COURTYARD,
ASHBY DE LA ZOUCH,
LE65 1AG,
LEICESTER, UK

0116 3400 442

Nottingham

UNIT 5 COBDEN CHAMBERS,
PELHAM STREET,
NG1 2ED,
NOTTINGHAM, UK

0115 9902 442

London

4TH FLOOR, SILVERSTREAM HOUSE,
45 FITZROY STREET,
W1T 6EB,
LONDON, UK

0208 0500 442

HELLO@HERDL.COM

"*" indicates required fields

URL

This field is for validation purposes and should be left unchanged.

Your Name*

Email*

Phone Number

Company Name*

Industry*

What are you getting in touch about?*

Your Message

Last Name